Cognitive Dissonance

The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst

Cognitive dissonance's definition is a feeling of unease when there is tension between one's beliefs, attitudes, values, and one's actions

cognitive dissonance Cognitive dissonance theory in customer satisfaction suggests that after making a purchase, customers may feel uneasy if the product doesn't meet their

cognitive dissonance In the field of psychology, cognitive dissonance is the perception of contradictory information and its mental toll Relevant items of information include a