The Competitive Advantage: Creating and Sustaining Superior

The Competitive Advantage: Creating and Sustaining Superior competitive advantage How Competitive Advantage Works To create a competitive advantage, a business must provide a clear benefit to its target market that's better competitive advantage What Is Competitive Advantage? Competitive advantage is a favorable position sought by a business to be more profitable than its rivals To gain and maintain a

competitive advantage A nation's competitiveness depends on the capacity of its industry to innovate and upgrade Companies gain advantage against the world's best competitors

competitive advantage How can you keep your competitive advantage sustainable and durable? · 1 Assess your current position · 2 Monitor your competitors and customers  Businesses that establish a competitive advantage demonstrate superior performance over their competitors, allowing them to expand their